Unmasking the Secrets of Multi-channel ROI

Are you in the dark when deciding what channel to allocate resources to for maximum ROI? Panelists Coy Clement of Clement DIRECT, Alan Rimm-Kaufman of the Rimm-Kaufman Group, Morlee Griswold of Patagonia, John Seebeck of Crate & Barrel, and Nancy Fischman from L.L. Bean address this question.