You Gotta Pay to Play – Winning at Pay-Per-Click Search

Alan spoke at the American Marketing Association’s “Hot Topic” Series on paid search

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Here’s the blurb:

You Gotta Pay to Play – Winning at Pay-Per-Click Search

This one day intensive event is designed to help marketers discover search marketing strategies and techniques that they can begin applying to their websites/marketing campaigns immediately. Sessions highlight tried-and-true best practices, new experimental approaches, ground-breaking research, and the latest thinking on search and how it can deliver dividends for marketers. Topics include: keyword research tools, copy optimization tactics, internal linking, template optimization, The Long Tail, e-commerce and monetization, bidding strategies, landing page optimization, social media marketing and much more.