You Gotta Pay to Play – Winning at Pay-Per-Click Search

This one day intensive event was designed to help marketers discover search marketing strategies and techniques that they can apply to their websites/marketing campaigns immediately. Sessions highlighted tried-and-true best practices, new experimental approaches, ground-breaking research, and the latest thinking on search and how it can deliver dividends for marketers. Topics discussed include: keyword research tools, copy optimization tactics, internal linking, template optimization, The Long Tail, e-commerce and monetization, bidding strategies, landing page optimization, social media marketing and more.