RKG’s Mark Ballard on Enhanced Campaigns in SEL

RKG’s Mark Ballard is quoted in today’s article on Search Engine Land: “We love to dig into our performance data to find those niche segments that perform differently and then act upon that information,” he said. “iPad users are different from Android tablet users and we see that in the numbers. Unfortunately, it looks like we will not have that level of control or some of the other functionality we’d like to have with the initial launch of Enhanced Campaigns.”

Read the entire article here: http://searchengineland.com/googles-enhanced-campaigns-inspire-love-hate-and-hope-for-the-next-version-147896