RKG’s Data Connecting Online/Offline Sales Reported on the Adwords Blog
In AdWords latest blog about ‘Sharing the Latest AdWords Innovations,’ RKG is featured in the section title ‘Better Measurement=Better Campaigns:’
“The feedback on Estimated Total Conversions has been great, so we’re continuing to invest in this product. As people search more online for local businesses and then go into the store to make purchases, we’re testing ways to measure the effectiveness of search ads at driving in-store sales, using anonymized purchase data from retail partners. RKG and fashion retailer, Express, very early testers, found that overall return on ad spend increases 102% when including offline sales in online advertising results.”
Read the entire article by clicking here.