RKG Q3 Digital Marketing Report Covered by Search Engine Watch, Internet Retailer, and Search Engine Land

Both Search Engine Watch and Internet Retailer shared some of the key findings of RKG’s latest Digital Marketing Report in their recent articles.  Amy Dusto of Internet Retailer mentioned RKG’s study which shows a slowing in growth of Google ad spending for Q3, but noted:

“The slowing may be influenced by the lower prices for now of ads that appear in the new Google Shopping area of Google search results pages, RKG says. The ads in that area, which Google calls Product Listing Ads, cost 15% less per click than comparable ads in search, the agency reports.”

Search Engine Watch’s Miranda Miller also mentioned RKG’s thoughts on the influence of PLAs:

“Click volume on Google grew 28 percent, while CPCs fell 7 percent, said RKG. They note that these figures were heavily influenced by Product Listing Ads and the Google Shopping transition, which have provided incremental traffic, but at a lower average CPC.”

Update: RKG’s Digital Marketing Report Covered by Search Engine Land – http://searchengineland.com/paid-search-study-bings-click-traffic-growing-faster-than-googles-138335