This one day intensive event is designed to help marketers discover search marketing strategies and techniques that they can begin applying to their websites/marketing campaigns immediately. Sessions highlight tried-and-true best practices, new experimental approaches, ground-breaking research, and the latest thinking on search and how it can deliver dividends for marketers. Some topics discussed include: keyword research tools, copy optimization tactics, internal linking, template optimization, The Long Tail, e-commerce and monetization, bidding strategies, landing page optimization, social media marketing and much more.