As you set out to optimize your website, does a one-dimensional view of conversion tell you all you need to know when courting prospects through e-marketing, direct mail, TV and print? And when lead capture and sales occur online as well as by phone and brick-and-mortar stores? Does your homepage boost conversion across multiple channels and serve conversion goals for both lead generation and e-Commerce?

This interactive session will share how The Scooter Store, a national direct marketer and multichannel retailer, achieved these goals and generated a 50% increase in qualified leads while simultaneously driving more traffic to its online store and reducing the complexity of its homepage design.