Ryan Gibson

As the Executive Vice President, Marketing Strategy, Ryan supports Merkle | RKG’s client service and business development teams with high-level strategic insights for multichannel online campaigns for some of the largest response-focused advertisers. Ryan’s perspectives of online marketing are guided by the work and research that he and the teams at Merkle | RKG have been developing for over 10 years.

Prior to joining Merkle | RKG, Ryan worked at Capital One, where he was responsible for the management and analysis of work flow processes that ensured Capital One’s credit bureau team remained in compliance with Federal regulations.

Ryan helps to further Merkle | RKG’s thought leadership through his speaking and participation in industry events and organizations such as, SMX Advanced, SES, eTail, Shop.org and PhoCusWright.

Ryan also speaks at local universities, writes for Merkle | RKGblog and Merkle | RKG Dossier and has been interviewed by publications such as eMarketer, Shop.org, USA Today and others for his thoughts on the changing landscape of online marketing.

Ryan is a member of the Shop.org Research Committee and a graduate of the University of Virginia.