As the Director of Display Marketing, Michelle works to develop display partnerships for Merkle | RKG’s clients as well as fine-tune some of Merkle | RKG’s best practices for display initiatives across its vast landscape of ad networks, exchanges, and platforms. One of her main focuses is testing and evaluating the right marketing mix for each client in the display space and understanding the impact of click & view based conversions. Before heading up the display department, Michelle started as a paid search analyst at Merkle | RKG.
Michelle is a graduate of the University of Virginia, majoring in mechanical engineering with an engineering business minor.
She is also one of two Merkle | RKG employees to own a pair of Google Glass.