Heather Champion began her online career at 16, spending afternoons teaching herself how to build and run a variety of websites. Originally fascinated by website graphics and design, her interest shifted to search engine optimization while working at a start up in San Diego in 2007. Heather moved back home to Seattle in 2009, where she met Vanessa Fox, of Nine By Blue, where she became the first employee.
As a Director for Content Strategy, Heather guides clients through an ideal web experience to help bridge potential gaps between users and websites. She specializes in audience analysis, searcher persona development, information architecture and browsable navigation, as well as UX. The strategies she’s adopted aim for sustainable search acquisition strategies, both from a technical and content perspective.
Heather holds a degree in Cultural Anthropology and Sociology from the University of Washington where she focused on the study of urban society and American cultural trends. She is a current candidate for a Masters degree in Information Management at UW and plans to graduate in 2015.
While she loves her job, Heather is sure to leave time for the little things in life such as board games, arts and crafts and adventures.