News and Press
In a recent Charlottesville Daily Progress article RKG is said to be a finalist for 2 Charlottesville Business Innovation Council awards, specifically the Spotlight Award and the Community Award. The Spotlight Award is given to a company that brought positive attention to the Charlottesville area, and the Community Award is given to the firm that has improved the quality of life in Central Virginia.
RKG’s CEO, George Michie, was interviewed by Internet Retailer about Google’s push towards semantic search and the impact this could have on advertisers.
RKG’s VP of Marketing, Ryan Gibson, was interviewed by the Shop.org Blog about digital marketing strategies that online retailers can implement for a successful spring gift giving season. In addition to Ryan’s tips, a variety of RKGers weighed in with key techniques that retailers can roll out to their CSEs, PPC, and Display campaigns.
Once again, RKG’s Digital Marketing Report for Q4 2011 was referenced in industry press. In a recent article about the overall strength of search marketing and the Search Alliance, Yahoo noted that RKG’s digital marketing report found that ROAS on Yahoo & Bing Search was up 9.8% y/y.
February was a great month for our Comparison Shopping Engine team, as their excellent works was featured twice in Multichannel Merchant’s online edition. First up, RKGers Todd Bowman and Melissa Rowland wrote a primer on choosing the right comparison shopping engines for your program.
RKG and our longtime client, Sweetwater, were mentioned around the web for our successful mobile search initiatives based on device targeting. Google’s Mobile Ads Blog wrote a brief write up and linked to a Google produced case study. Additionally, MediaPost wrote an article following up on the topic.
Google introduced the Dynamic Search Ads beta in October of 2011, and since then has received a number of questions from around the web asking about real world implementation.
RKG has been using DSA in various forms of beta for a the past couple of years and was happy to provide Google with answers to these questions. In addition to the brief video below, RKGers Matt Mierzewski and Jen Syverud were interviewed about DSAs by the Google Adwords blog.
George Michie was interviewed – along with a handful of other digital marketing CEO’s – by MediaPost about the development and influence of Google Plus and what impact it could have on the industry moving forward.