News and Press
Google introduced the Dynamic Search Ads beta in October of 2011, and since then has received a number of questions from around the web asking about real world implementation.
RKG has been using DSA in various forms of beta for a the past couple of years and was happy to provide Google with answers to these questions. In addition to the brief video below, RKGers Matt Mierzewski and Jen Syverud were interviewed about DSAs by the Google Adwords blog.
George Michie was interviewed – along with a handful of other digital marketing CEO’s – by MediaPost about the development and influence of Google Plus and what impact it could have on the industry moving forward.
Oregon Business wrote an excellent piece about Bend, Oregon being a hotbed of Search Marketing activity. The article traces the history of John Audette and MMG, RKG’s president, Adam Audette, and his former firm AudetteMedia, and even touches on the connections between Bend, OR and Danny Sullivan of Search Engine Land.
Our Co-Founder and CEO, George Michie, was recently interviewed by Laurie Sullivan at MediaPost on the topic of advertising on Google and Bing’s syndication network. George made a point to argue that the current system of smart pricing and aggregate analytics offered by the engines doesn’t give advertisers enough control over their program.
RKG (Rimm-Kaufman Group), a recognized leader in online marketing, with services including PPC and SEO has been listed in Deloitte’s 2011 Technology Fast 500, an annual compilation that ranks the 500 fastest growing technology, media, telecommunications, life sciences, and clean technology companies in North America. In achieving a growth rate of 263%, RKG lands at #320 on the list, joining a select group of companies that are innovating and growing despite a challenging economy. More »
Paul Panteleon, a strategy lead at RKG, wrote a great piece for Multichannel Merchant detailing 10 tactics marketers can use to drive inbound links ahead of the holiday season.
Mark Ballard, a senior research analyst at RKG, wrote a piece for Multichannel Merchant outlining 10 tips for a successful holiday paid search program.
Data-driven online marketing firm RKG (Rimm-Kaufman Group) today announced the acquisition of leading search engine optimization company AudetteMedia, based in Bend, Oregon. The acquisition unites two firms individually recognized in the industry for technical expertise and superior client service. All employees of AudetteMedia join the staff of RKG. RKG headquarters remain in Charlottesville, VA while the addition of the Bend, OR office establishes the firm’s West Coast presence. RKG also has an office in Boston, MA.
RKG continues to build upon its eight year foundation as a top provider of paid search marketing, boasting one of the largest PPC ad spends under management by an independent agency. Over the past two years, RKG has launched services in multichannel attribution management, social media advertising, display advertising and comprehensive comparison shopping engine management. The addition of AudetteMedia adds a dedicated team of expert SEO strategists who have built a solid track record of success across a number of industry sectors. Adding AudetteMedia allows RKG to offer a complete suite of online marketing solutions to their clients across retail, travel, media, education, finance and online services. More »
Search Engine Land wrote an article outlining RKG’s acquisition of SEO firm AudetteMedia.
RKG (Rimm-Kaufman Group), a leading data-driven online marketing firm, announced today the opening of a new office in Boston, MA. Located on the Harborwalk, RKG Boston will serve as the primary office for executive leadership focused on Strategy and Sales, as well as dedicated staff for Paid Search, Social and Display marketing. RKG Boston is the first in a series of expected office openings to complement the main RKG headquarters in Charlottesville, VA.
“With its excellent colleges and universities, established online marketing industry, and as a home to a number of RKG clients, Boston is the ideal city to expand RKG’s footprint from a recruiting, product development and client service perspective,” said Paul Wilson, Executive Vice-President of Client Development. “We’re all excited to grow RKG and provide great service to our current and future clients. This is just the tip of the iceberg for RKG’s long-term growth plan.”
RKG Boston will be lead by Wilson and John T. Shea, RKG’s Vice-President for Strategy and former Senior Agency Sales Executive with Google. “A significant presence in Boston will allow for increased interaction between Google’s agency teams and RKG,” said Shea. “Growing the already strong relationships between RKG and industry partners will ensure that RKG’s data-driven approach to online marketing will continue to set the industry standard.” More »