Google and Yahoo Trending in Different Directions as Partnership Looms
Columbia, MD – January 26, 2016 – Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the release of its Q4 2015 Digital Marketing Report today. The report includes insights on how organic search is suffering while paid search ramps up, implications of the Yahoo-Google deal, an examination of what’s driving Google’s growth, and 2015 holiday results.
The report analyzes trends in paid search, SEO, social media, product ads, programmatic & display advertising, comparison shopping engines, and more. It provides comprehensive and detailed insights into digital marketing trends using data from its vast client base.