As Co-Founder and Chief Executive Officer, George helped develop RKG’s analytical framework, and has remained involved in the ongoing evolution of our proprietary tools. An acknowledged thought-leader in Paid Search Marketing he sits on Google’s SEM Advisory Council.

Prior to joining RKG, George worked as Manager of Marketing Systems at Crutchfield Corporation. There, he worked on the multi-channel allocation problem, and helped develop Crutchfield’s early PPC bidding system. George had primary responsibility for Crutchfield’s list rental and alternative media programs.

George speaks at industry conferences including Shop.org, Internet Retailer, SMX Advanced, the DMA Annual show, ACCM and more. He writes and speaks for Marketing Profs and Market Motive, contributes a regular column for Search Engine Land, and guest lectures at the University of Virginia’s McIntire School of Commerce and Darden Graduate School of Business.

George holds degrees in physics and math from Macalester College and a master’s degree in political science from the University of Virginia.