As the Director of Marketing, Cady is responsible for client acquisition and supporting RKG’s business development initiatives.

Cady has over five years experience creating, managing and optimizing PPC programs for multichannel retailers. With RKG she has managed campaigns of over $4 million in annual PPC marketing spend.

She also consults on marketing and paid search best practices with both B2B and B2C advertisers of all sizes. In addition to speaking at industry events, Cady guest lectures on paid search at the McIntire School of Commerce and the Darden School of Business.

Prior to joining RKG, Cady managed the paid search program for an IR 50 multichannel retailer.

Cady holds degrees in economics and psychology from the University of Virginia.