Alan Rimm-Kaufman leads the Rimm-Kaufman Group, a direct marketing services and consulting firm founded in 2003.

Alan is a regular speaker at industry events, including the NRF’s Shop.org; Jupiter Media’s Search Engine Strategies; the DMA’s Annual, Catalog, Net.Marketing, and NCDM; eTail; NEMOA; Internet Retailer; DMDNY; and American Marketing Association.

Alan writes the internet retailing column for Catalog Success. He co-wrote the online marketing chapter of Katie Muldoon’s The Catalog Strategist’s Toolkit. He has been quoted on internet marketing in DM News, Internet Retailer, Catalog Age, Direct, Business Week, The New York Times, and The Economist. He serves as a contributing reviewer for the academic journal Management Science. In 2002, Alan founded the web advertising roundtable, and blogs at rkgblog.com.

Alan has judged Catalog Age’s annual I-Merchant Awards and Catalog Awards multiple years, and served on the programming committee for the DMA’s Annual Catalog Conference.

Alan is a Fellow at the Center for the Management of Information Technology (CMIT) at the University of Virginia’s McIntire School of Commerce. Alan guest lectures at UVA on database marketing, internet marketing, and applied statistics at UVA’s McIntire School of Commerce and UVA’s Darden Graduate School of Business Administration. Alan designed and co-teaches an executive ed ourse on online marketing at Darden. Alan has taught for the DMA’s Search Engine Marketing Certification course, and is the resident Paid Search Expert for MarketMotive.com.

Prior to founding the firm, Alan was the vice president of marketing for Crutchfield Corporation. During Alan’s five years at Crutchfield, company revenues grew 48%, reaching $192 million in 2002. Internet revenues grew over 450%, reaching $80 million in ‘02. During this period, Crutchfield earned “best of the web” commendations from Time Magazine, Internet Retailer, BizRate, Forbes, and US News & World Report. In Catalog Age’s first State of Search Engine Marketing Report in 2003, the search engine marketing program Alan established won the #1 ranking for indexation, surpassing larger online brands like Dell (ranked 2nd), Staples (6th), IBM (9th), and Land’s End (10th).

Alan holds a doctorate degree in operations research from MIT’s Sloan School of Management, and a BS degree with honors in applied mathematics from Yale University.