Shop.org Annual ‘09: Expo Hall Booth #743
RKG will have a booth in the exhibit hall. Come see us in Booth #743!
October 24, 2008
“When there are so many marketing vehicles, who gets the credit for the sale?”
Most retailers acknowledge that allocating credit for a sale is really complex and the systems for dealing with it are rudimentary at best. George Michie, Principal, Search Marketing for RKG has extensive experience sorting out the allocation issue. He will discuss the approaches that a retailer can take and analyze the pros and cons of each based on his experience with multiple clients who are wrestling with this issue. Joining him will be a retailer who will share his company’s method for sales allocation.
Internet Retailer Conference & Exhibition-Booth #352
RKG will be in Booth #352 in the exhibit hall. Come by and see us!
26th Annual ACCM Conference
Ryan Gibson, Director of Marketing, will be attending the show. Please contact us if you’d like to schedule a meeting with him at the show.
Shop.org Strategy & Innovation: Orlando
Ryan Gibson, Director of Marketing, and Cady Condyles, Senior Marketing Analyst, will be attending. Please contact us if you’d like to schedule a meeting with them at the show.
October 21, 2008
Paid Search Express Clinics
PPC not driving the ROI you’d like? Looking for concrete ways to improve the profitability of your program?
Bring questions from your own SEM campaigns and we’ll provide recommendations for improvement. We’ll examine all exterior-facing aspects of participant campaigns, including keyword coverage, ad position, copy quality, and landing page relevance.
For more info, check out the Online Marketing Update @ Darden.
Essentials of Paid Search Marketing
Paid search marketing has revolutionized online marketing. It commands the lion’s share of online ad budgets and generates correspondingly significant sales.
We’ll discuss the theory and practice of paid search, including what to track, how to set bids, writing effective copy, and generating quality keyword lists. We’ll discuss developments in local search, contextual advertising and the current search landscape.
For more info, check out the Online Marketing Update @ Darden.
Core Concepts Of Paid Search Marketing
Search marketing continues to capture a larger share advertiser’s budgets. In this session, we’ll discuss core concepts necessary for understanding how to run a profitable paid search program.