RKG will have a booth in the exhibit hall. Come see us in Booth #743!

Most retailers acknowledge that allocating credit for a sale is really complex and the systems for dealing with it are rudimentary at best. George Michie, Principal, Search Marketing for RKG has extensive experience sorting out the allocation issue. He will discuss the approaches that a retailer can take and analyze the pros and cons of each based on his experience with multiple clients who are wrestling with this issue. Joining him will be a retailer who will share his company’s method for sales allocation.

RKG will be in Booth #352 in the exhibit hall. Come by and see us!

As you set out to optimize your website, does a one-dimensional view of conversion tell you all you need to know when courting prospects through e-marketing, direct mail, TV and print? And when lead capture and sales occur online as well as by phone and brick-and-mortar stores? Does your homepage boost conversion across multiple channels and serve conversion goals for both lead generation and e-Commerce?

This interactive session will share how The Scooter Store, a national direct marketer and multichannel retailer, achieved these goals and generated a 50% increase in qualified leads while simultaneously driving more traffic to its online store and reducing the complexity of its homepage design.

Ryan Gibson, Director of Marketing, and Cady Condyles, Senior Marketing Analyst, will be attending. Please contact us if you’d like to schedule a meeting with them at the show.

Search marketing continues to capture a larger share advertiser’s budgets. In this session, we’ll discuss core concepts necessary for understanding how to run a profitable paid search program.