Search marketers understand the value to dayparting — showing ads associated with certain times of the day — but it can be a pain to setup and analyze. We’ll provide tips and info to make the job easier and more effective.

Attendees will learn:

Who should be looking at dayparting analyses, and why.

How to get at the right data for dayparting analysis.

A step-by-step approach for applying your findings for maximim ROI.

Come by and chat with RKG folks in the Shop.org Expo Hall.

Don’t want your PPC program to fall victim to the economy?

At this intermediate-level round table session, George provides tips and guides discussion for improving your PPC efficiency. Be prepared to come away with concrete tips you can implement to improve your Q4.