Larry speaks at Ad:Tech in Chicago. He discusses website conversion tactics.

Larry speaks on tactics to improve website usability.

DMA Annual

Alan presents “Business Issues For The Big SEM Shop” at SES.

Session description: Should you do rev share? Bill on percentage of ad spend? How do you deal with existing ad agencies? Should you expand to cover more than search, if there’s client demand? How do you keep good employees from leaving? This session explore these and other issues facing the medium-to-large SEM firm.

Are you in the dark when deciding what channel to allocate resources to for maximum ROI? Panelists Coy Clement of Clement DIRECT, Alan Rimm-Kaufman of the Rimm-Kaufman Group, Morlee Griswold of Patagonia, John Seebeck of Crate & Barrel, and Nancy Fischman from L.L. Bean address this question.

Alan speaks on the ongoing work with ARTS and the NRF to standardize data formats for comparison shopping feed engines.

Your search marketing programs - both organic and paid - are in decent shape, but now you need to take both to the next level. Where should you invest additional resources in SEO? How can you spend more on PPC and still generate healthy sales? How can you evaluate the state of your current programs? How can you assess the potential for additional growth? What strategies and tactics should you implementing next?

George Michie shares his expertise and tips for advanced search marketing, specific to the unique challenges that e-commerce marketers face.

Topics:

• Online acquisition economics
• Budgeting and planning for paid and organic search
• Strategies for competition with larger, better-funded competitors
• Strategies for your key search phrases from the “head” of the search distribution
• Strategies for the “long tail” of your search distribution
• When it may make sense to outsource elements of your search marketing effort, and when it may not
• The current legal and marketing issues surrounding use of trademarks and brand names.

Seminar details. (MarketingProfs)