As a featured speaker at DM Days 2007, Larry Becker discussed essentials for online marketers – in particular, how retail sites can sell more. His talk outlined methods to increase per-session sales with web-optimized content, smart site design, and close attention to user preferences and tendencies.
Larry talks in a virtual seminar about website effectiveness and online advertising for DMA.
Alan spoke at the University of Virginia’s Darden School on February 23, 2007. He will be discussing technology in marketing and sales.
Matthew Mierzejewski spoke to the Virginia Food and Beverage Association Fall Conference and Annual Meeting about making the internet an effective sales channel. He discussed organic search including word usage, traffic estimates and title tags.
Alan spoke at the Search Engine Strategy Conference in San Jose about ongoing click-stream research.
Session Description
How long are you measuring the results of your search marketing campaign? The longer you track, the more likely you’ll have a clearer picture of how much lifetime value your visitors are really bringing you. That’s crucial in determining how much you can afford to pay for the initial lead. This session looks at how marketers are trying to capture a better picture of conversions by accounting more for time delay.
Speakers
Alan spoke at the Search Engine Strategies Conference in New York on February 27, 2006.
In his presentation, Clickstreams, Complexity, and Contribution: Modeling Searcher Behavior Using Markov Models, Alan discussed searcher behavior research and how it is changing. Here is a list of links that Alan referenced in his talk:
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Alan spoke at Shop.org’s annual summit- Big 3 for 2006 in New York.
This one day intensive event was designed to help marketers discover search marketing strategies and techniques that they can apply to their websites/marketing campaigns immediately. Sessions highlighted tried-and-true best practices, new experimental approaches, ground-breaking research, and the latest thinking on search and how it can deliver dividends for marketers. Topics discussed include: keyword research tools, copy optimization tactics, internal linking, template optimization, The Long Tail, e-commerce and monetization, bidding strategies, landing page optimization, social media marketing and more.
This one day intensive event is designed to help marketers discover search marketing strategies and techniques that they can begin applying to their websites/marketing campaigns immediately. Sessions highlight tried-and-true best practices, new experimental approaches, ground-breaking research, and the latest thinking on search and how it can deliver dividends for marketers. Some topics discussed include: keyword research tools, copy optimization tactics, internal linking, template optimization, The Long Tail, e-commerce and monetization, bidding strategies, landing page optimization, social media marketing and much more.
Alan spoke at the American Marketing Association’s “Hot Topic” Series on paid search
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Here’s the blurb:
You Gotta Pay to Play – Winning at Pay-Per-Click Search
This one day intensive event is designed to help marketers discover search marketing strategies and techniques that they can begin applying to their websites/marketing campaigns immediately. Sessions highlight tried-and-true best practices, new experimental approaches, ground-breaking research, and the latest thinking on search and how it can deliver dividends for marketers. Topics include: keyword research tools, copy optimization tactics, internal linking, template optimization, The Long Tail, e-commerce and monetization, bidding strategies, landing page optimization, social media marketing and much more.