Click-Stream Research
Alan Rimm-KaufmanSearch Engine Strategies 2005 Conference & Expo
San Jose, CA
August 8, 2005
This article was written in 2007. Check out our blog for newer content.
Alan spoke at the Search Engine Strategy Conference in San Jose about ongoing click-stream research.
Session DescriptionHow long are you measuring the results of your search marketing campaign? The longer you track, the more likely you’ll have a clearer picture of how much lifetime value your visitors are really bringing you. That’s crucial in determining how much you can afford to pay for the initial lead. This session looks at how marketers are trying to capture a better picture of conversions by accounting more for time delay.
Speakers
- Rob Gaudio, Director of Client Services, MEA Digital
- Ben Perry, Client Service Manager, iProspect
- Alan Rimm-Kaufman, President, Rimm-Kaufman Group LLC