Paid Search Marketing
Our paid search services help online retailers drive profitable sales to their websites, call centers, and stores.
As an RKG Client, you’ll benefit from the:
- Power of our paid search technology platform
- Expertise of a dedicated Analyst
- Clarity of our comprehensive reporting
- Value of ongoing analysis of your program
- Comfort of our retailer-friendly approach
RKG On The Road
- May 19, 2008
Getting the Most Out of Your Pay-Per-Click Program
Ryan Gibson
Direct Marketing Association ACCM '08
Orlando, FL - May 19, 2008
Conversion Is Your Ultimate Secret Weapon: Tracking & Optimizing Search Traffic
Larry Becker
Direct Marketing Association ACCM '08
Orlando, FL - May 30, 2008
The Business And Mathematics of Pay-Per-Click Bidding
Alan Rimm-Kaufman
MIT's Operations Research Center "OR And The Internet" Conference
Cambridge, Massachusetts - June 9, 2008
Affiliate Marketing: Far More Dangerous Than You Think
George Michie
Internet Retailer IRCE
Chicago, IL
Client Quotes
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“We brought our paid search to RKG to get better service and better results. Our year over year PPC sales are up over 60% on the same advertising spend!”
– Glenn Edelman,
Wine Enthusiast Companies -
“RKG gave us a concrete plan for improving our site. We’re seeing a significant year over year lift in conversion and a measurable increase in customer satisfaction. The value we received from RKG was outstanding.”
— Mike Masse,
The Thompson Group -
“RKG’s attention and expertise doubled our holiday sales from paid search while decreasing our ad spend by 10% over the previous year.”
— Chris Middings,
Lake Champlain Chocolates